From the initial idea all the way through to effective, targeted results, there’s something to be said for the efficiency and focus of a one-stop creative, production and project management resource.
“Come Grow with Us”
This corporate promotion designed to attract and retain new talent was shaped by the very particular objectives of the client. It was shot on location by a compact, hand-picked team and assembled to appeal exactly to the type of workforce the company is striving to build. The beauty of this approach is that it can work anywhere – relying on local resources under the direction of a single end-to-end producer/manager to minimize travel and avoid unnecessary costs.
Creative Development
When it comes to reaching an audience with a message that stands out and resonates, there are ways and there are ways. A good creative approach can cut through the clutter and grab the attention you’re after… and hold it until the point is made and the fat lady sings.
“Say Hello to Our NY”
This web-based jaunt around New York’s Capital Region is designed to appeal to young 20-something professionals looking for a great place to live, work and play. It uses a seamless Steadicam technique to highlight various iconic locations while delivering a lifestyle vibe that’s hard to refuse.
Narration
No form of communication can be more effective than the spoken word. But it has to be just right. The voice. The delivery. The script. And the tone that makes the audience want to listen.
“The Volunteer Protection Program”
When it was time for one of GE Energy’s biggest manufacturing sites to get safety-certified under VPP -OSHA’s demanding compliance program – it was time to get the message out and rally the troops. The facility was recognized several times over the previous 15 years, but with the cycling in of many new employees, awareness was low and, to quote senior leadership, “Failure was not an option”. This short video was presented to every worker well in advance of the 3 – day OSHA inspection visit. The site passed with flying colors.
Script and Copy Writing
The right words in the right rhythm at the right time can make for a great user experience in any media. And when the message hits home just like it was designed to, a clear and engaging interaction can lead to the “I-get-it” moment that makes the sale, seals the deal, or motivates change.
“Trains with Brains”
The scientists at GE’s premiere Global Research Center had a great idea and a story to tell. Problem was, their cutting-edge technology was extremely complex and the concept that seemed so simple to them was like rocket science to those they were trying to explain it to. Enter “Trains with Brains”, an award-winning presentation that’s easy to watch – and maybe even more importantly – easy to understand.
Sound Design
Audio can play a huge part in the effectiveness of a video presentation. A great soundtrack bakes in the elements of excitement, emotion, pacing and engagement while providing the framework for an outstanding visual experience.
“Mission Assurance”
Debuting in the IMAX Theater at the Smithsonian, MA combined elements of actual news footage, military promo reels, custom video and defense contractor marketing materials to create a compelling short-form motivator. Driven by a crafted storytelling script and 126 track surround sound design, the piece was used both domestically and internationally to promote the “No Doubt Performance” commitment at the heart of the company’s mission.
Custom Music
As a former winner of the American Song Festival and writer of more than 100 advertising jingles and original compositions, I have seen firsthand the power of branded messaging and imagery put to custom music. It speaks volumes about values, culture, messaging and the hum of retention that remains long after the song is over.
“OC is Me”
Owens Corning is one of the biggest manufacturers of building materials in the world, and as such has more than 19,000 employees working at locations on six continents. In order to unify the workforce and integrate the values of such a diverse group under one core set of shared beliefs, the company launched a global human resource initiative, ”OC is Me”. When it was time to launch, the whole thing started with a little video and a song that said it all.
