Corporate Communications
With a workforce of over 39,000 employees in 70 countries around the world, here’s an example of how a leading global medical technology company used the power of video to spark new ideas with an inclusive culture.
B2B Marketing
Business-to-Business marketing is all about building relationships. With customers. With suppliers. With company stakeholders. Here’s how one Advanced – Manufacturing company is upping its game, from a supplier of parts and components to an end-to-end contract manufacturing solution.
Corporate Branding
The proud history of a company is not just a legacy built on the past. It’s the foundation for the bridge that leads to the future. This story has taken 75 years to unfold, but to those who tell it, it’s only the beginning.
Motivators
Whether it’s to promote fundraising for a not-for-profit or to inspire behavior change in a Fortune 500 company, a well-crafted video presentation can prompt giving, turn heads and change minds. Here’s one that’s the final chapter in a series that was shot over eight years.
“Reality” Messaging
Sometimes keeping it real is the only way to go. Especially when it’s time to connect at a level that’s eye-to-eye, peer-to-peer. See how one of the biggest, busiest restaurants in a worldwide chain formed the backdrop for a message of “hospitaliano” to thousands of managers and employees from across the country and around the world.
Documentary
Eighteen months in the making, this program chronicles the building of a one-of-a-kind, environment-friendly bridge through the protected wetlands of the Parker River National Wildlife Refuge. It went on to serve as the model for similar sustainable infrastructure/construction solutions throughout the country.
TV
When it comes to mass-audience appeal, no medium can be more challenging than broadcast and cable marketing. But when you do all the upfront work, developing multiple storylines and validating them with focus group testing, the results can be very predictable…and effective. Just ask Dr. Handwasher.
Live Event Sizzlers
Rally the troops, lay down the line, and let everybody know that you mean business. A solid growth strategy can take years to come to fruition, but when it’s time to get the ball rolling, a good “eye opener” can really get things going …big time.
“Change” Marketing
Let’s face it, things change. And if you’re in business, chances are sooner or later you’ll need to find ways to drive change throughout the organization. Here’s one big-company example that helped employees make the right choice when it comes to the tricky business of co-pays in the new world of healthcare.
Tradeshow
The noise, the hustle and bustle, the crowd shuffles through. It’s the nature of the beast at a tradeshow. But from Shanghai to Paris to Chicago, the challenge is the same. Cut through the clutter and get your message out, in any language. And do it without saying a word.
Safety
No core value is more important to the success of an organization than the safety and well-being of its people. Here’s a look at one leading global manufacturer that not only demands safety in the workplace, it carries its commitment to zero injuries into the homes and everyday lives of its employees.
HR Programs
Sometimes employees need to be encouraged, cultures need to be built, and the people that form the backbone of an organization need to know they are valued. From respect to inclusion to knowing you have a voice that matters, check out this trailer for a two-year program designed to keep everyone in the conversation.